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Seiko - Novak Djokovic signs for four more years

Seiko Novak Djokovic signs for four more years

Novak Djokovic will be Seiko's brand ambassador until 2020.

Novak Djokovic’s partnership with Seiko has been running since the beginning of 2014. And, since then, he has won no fewer than 25 tournaments, including six Grand Slams and was number one in the world for 28 consecutive months. Wherever he has gone in search of tennis glory, his Astron GPS Solar watch has adjusted to his local time at the touch of a button by connecting to GPS satellites, using just the power of light.

As part of this new agreement, Seiko and Novak will work together to design watches he needs for every aspect of his life: Astron for his travel, Premier for the special occasion and Prospex for his outdoor sports activities. Seiko also supports the work of Novak’s charitable foundation called the Novak Djokovic Foundation, which develops early childhood education projects in Serbia.


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The history of Seiko is a more than 130 year story of innovation. From the very start, Kintaro Hattori was determined to be at the forefront of the industry and his oft-repeated credo was that Seiko should be “Always one step ahead of the rest.”

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