On 10th May 2018,TAG Heuer celebrated its involvement in sport with an exclusive event held at Palo Alto in Barcelona. Aston Martin Red Bull Racing Drivers Daniel Ricciardo and Max Verstappen made an appearance at the event, along with FC Barcelona captain and Friend of the Brand Andrés Iniesta.
The three athletes gathered on the same stage for a #DontCrackUnderPressure challenge with Daniel, Max and Andrés taking part in true Formula One pit stop challenge. Then, Andrés Iniesta gave a true football lesson and Daniel and Max’s showed their football skills in a series of free kicks, demonstrating once again they are able to face any challenges.
TAG Heuer also took the opportunity to pay special tribute to Andrés Iniesta for his 22 years of awesome football career, giving him an engraved TAG Heuer Heuer 01 watch, as part of his new professional stage.
Sport has always been part of TAG Heuer’s DNA. The brand has been Official Timekeeper of some of the major football leagues around the world, and is also Official Timekeeper of Aston Martin Red Bull Racing Formula One Team.
