20-year-old Bella Hadid (full name: Isabella Khair Hadid) is the new ambassador of Tag Heuer. This young woman, who was voted Model of the Year last December, is the “It Girl” of the moment, with more than 9 million followers on Instagram. As well as modelling the latest creations of the biggest names in fashion, and gracing the covers of the industry’s top glossy magazines, Bella Hadid has a distinctive personal style, combining a provocative attitude with a sporty touch.
This active, free-spirited and independent young woman, who successfully manages her own professional career, spends three hours a day in the gym. Boxing is her favourite activity. This is the kind of active spirit that TAG Heuer is looking to showcase in the woman of today: a woman who is not afraid of showing her strength and power. This attitude chimes perfectly with TAG Heuer’s tagline #Don’tCrackUnderPressure.
Bella is young and extremely active on social networks; she speaks the language of millennials, the cohort of digitally connected youth to which she belongs. Thanks to her enormous popularity on social media, TAG can certainly rely on Bella to increase its visibility with a younger audience, a group that many watch brands struggle to connect with.
