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TAG Heuer - Li Yifeng as brand ambassador

TAG Heuer Li Yifeng as brand ambassador

Greater China: TAG Heuer welcomes one of the most inevitable fashion idols in China as brand ambassador.

On the occasion of the opening of TAG Heuer flagship store at Grand Gateway 66, Shanghai, Jean-Claude Biver, CEO of TAG Heuer and President of the Watch division, LVMH Group held a press conference to announce Li as new TAG Heuer Brand Ambassador for Greater China.

Ranked one of the Forbes’ Top 10 Chinese Celebrities of 2015, Li Yifeng  Li Yifeng has been extending his performing career step by step through several music albums, songwriting, TV dramas and movies Followed by millions of fans, he has never stopped his steps towards the peak of his career. With tireless efforts in expanding his performing career and living a meaningful life, he has become a super star within just a few years.

Li Yifeng as brand ambassador

Wearing a TAG Heuer Carrera Heritage Calibre 1887 Chronograph, Li also visited the new TAG Heuer pop-up store on first floor of Grand Gateway 66. The store presents the 2015 collection in a “Avant-Garde” design. On the walls, the store also displays the images of Jeremy Lin, the Chinese NBA basketball superstar and the famous singer G.E.M., both TAG Heuer Ambassadors in China.


 

 

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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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