Vacheron Constantin "One Of Not Many"
Vacheron Constantin's new communications campaign defines the universe it has embodied for more than 260 years, with four talented artists.
In the realm of Fine Watchmaking, Vacheron Constantin is a Maison for connoisseurs, profoundly attached to human values and enriched by expertise passed on across generations of master watchmakers and artisans. Founded in 1755, it is the oldest watch manufacturer in continuous operation. For more than 260 years, it has been constantly reinventing itself in keeping with the purest Fine Watchmaking traditions. Its philosophy is grounded on knowledge rather than outward appearance and on the spirit of exploration, the passion and the uncompromisingly high standards of its watchmakers and artisans, the transmission of ancestral skills, the wealth of its heritage and its ability to adapt to its times.
“The watch industry represents over one billion watches per year, of which only 25 million are produced in Switzerland and barely 500,000 can lay claim to Fine Watchmaking status”, explains Louis Ferla, CEO Vacheron Constantin. “Within this context, Vacheron Constantin focuses on limited and reasonable production volumes, as required to offer the highest level of quality, aesthetics and expertise. Within an already highly exclusive segment, our Maison is committed to maintaining a unique and sophisticated character. In this respect we are resolutely One of not many”.
To embody this spirit, the Maison has chosen to cooperate with talented artists whose personality and work express a constant quest for excellence, openness to the world as well as a spirit of innovation and creativity characterizing Vacheron Constantin. Distinctive, visionary, passionate and acknowledged as experts in their respective fields, they also epitomise the concept of Connoisseurs.
English artist, poet, vocalist and composer Benjamin Clementine is considered one of the most talented musicians of his generation, having established himself as a virtuoso multi-instrumentalist and outstanding vocalist. With a creative spirit that speaks to a generation searching for more, true to his craft, Benjamin Clementine personifies “One of Not Many”.
Benjamin Clementine © Vacheron Constantin
For British singer, composer and guitarist James Bay, creativity is never a given: it is an uncertain formula requiring a fine balance of time, focus and emotion. Far from resting on his laurels after the global success of his first album, Chaos and the Calm, he has opted to explore new musical territories and to reinvent himself with a daring and sophisticated second album, Electric Light, mingling rock and soul sounds.
Both are associated with the modern and cosmopolitan elegance of the Fiftysix® collection.
James Bay © Vacheron Constantin
An influential and multidisciplinary designer, French artist Ora Ito adopts the refined lines of the Patrimony collection, a singular expression of the balance between mechanical excellence, aesthetic sobriety and his signature "Simplexity" concept.
Ora Ito © Vacheron Constantin
Cory Richards, a seasoned photographer and an intrepid explorer who has climbed Mount Everest without assistance, travels the world to capture its most beautiful images. He shares with the Overseas line the spirit of discovery and openness to the world.
Cory Richards © Vacheron Constantin
“The worlds in which these talents are active – music, design, exploration and photography – are legitimate and relevant territories in which Vacheron Constantin has long since been present”, Laurent Perves, Chief Marketing Officer of the Maison points out. “What is most important in their work and in ours is transcending objects in order to generate emotion.”
These artists have taken part in the art direction of the new communications campaign, with Volker Gehr as creative director.
An exploration of the history of Vacheron Constantin is a voyage of discovery, revealing the excellence of age-old watchmaking. Each timepiece is the result of the creative inspiration of the watchmaker or craftsman, dedicating their knowhow to the birth of outstanding watches. The Manufacture also works within a social and environmental code of ethics, and has had Responsible Jewellery Council certification since 2012.Find out more >
All the news >
Contact brand >
All the watches >