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Armin Strom - Grand Opening of the First Armin Strom Pop-Up Store in Zurich

Armin Strom Grand Opening of the First Armin Strom Pop-Up Store in Zurich

The brand is opening its first pop-up store in the middle of Zurich’s Old Town.

Armin Strom is opening its first pop-up store in the middle of Zurich’s Old Town. An appealing space has been set up for watch collectors to come and experience the brand, function and beauty of mechanical watches.

Grand Opening of the First Armin Strom Pop-Up Store in Zurich

Pop-up store in Zurich © Armin Strom

The brand’s philosophy is simple: It shows what it does. Armin Strom is driven by the fascination for transparent mechanics and it enjoys exposing the watchmaking craft layer by layer. The brand ardently strives to improve and innovate, and this clearly resonates throughout its first pop-up store.

"Zurich is a cosmopolitan city and home to one of the most dynamic watch retail markets in Switzerland," says Serge Michel, Founder. "Having a physical presence in the city helps us to successfully manage the increasingly crucial fusion of the online and offline worlds."

Grand Opening of the First Armin Strom Pop-Up Store in Zurich

Pop-up store in Zurich © Armin Strom

"Being able to meet our customers in person is of great importance to us," adds co-founder Claude Greisler. "Thanks to the pop-up store we don’t miss out on exclusive experiences and being able to interact and talk with other people who are genuinely interested in the beauty of things and have a passion for detail, which is something we love. That is why we decided to open an Armin Strom pop-up store in Zurich."

Armin Strom invites you to come along and take a first-hand look at all of its products, including their recently launched System 78 collection. The company looks forward to welcoming customers, press representatives and anyone who loves watches to its Armin Strom pop-up store in Zurich.

Grand Opening of the First Armin Strom Pop-Up Store in Zurich

Pop-up store in Zurich © Armin Strom

 

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The ARMIN STROM manufacture expresses the very substance of its founder’s legacy. Its guiding principle is that of reinterpreting watchmaking tradition. To this end, it applies the principle of making movements visible and decorating them at every stage of their design and production.

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