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de Grisogono - The de Grisogono Salotto in Milan

de Grisogono The de Grisogono Salotto in Milan

The Geneva based brand announces the opening of a monobrand space inside the Pisa Orologeria Flagship Store in Milan.

"For de Grisogono, opening in Milan in collaboration with Pisa Orologeria represents a strategic opportunity to welcome international customers in a privileged setting while simultaneously developing our relationship with the local public", explains Fawaz Gruosi, Founder and Creative Director of de Grisogono. "Milan, for us, is an ideal showcase that will allow us to express our values and style."

The de Grisogono Salotto in Milan

© de Grisogono

The "Salotto de Grisogono" extends over 30 square meters on the second flore of Pisa Orologeria's Flagship Store and is accessibke via an internal staircase or private elevator that opens its doors to reveal a specially reserved area. A true "sore within a store".

The de Grisogono Salotto in Milan

© de Grisogono

At the entrance of the spacea satin-finish brass plaque with the de Grisogono logo, placed on a grey carpet to welcome customers. One imposing wall, covered entirely with mirrors and multiplies lights, creates a kaleidoscopic effect.

The de Grisogono Salotto in Milan

© de Grisogono

The collections will take center stage and will range from the iconic lines of jewellery such as Allegra, Ventaglio and Vortice, through to unique pieces of fine jewellery. Naturally, watchmaking will not be lacking, with the display of complications and jewellery creations from the New Retro collection.

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Keen to develop technical timepieces with a refined and distinctive aesthetic appearance, in less than twenty years de Grisogono has successfully carved out a niche in the world of watchmaking. Its audacious design ethos is expressed in firmly contemporary, off-beat timepieces.

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