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Hublot - The brand arrives in Piazza Di Spagna, in Rome

Hublot The brand arrives in Piazza Di Spagna, in Rome

Closed to the public for this unique event, the illustrious 18th century steps leading to the Piazza di Spagna provided an exception setting for the guests.

In May, Hublot's fourth Italian boutique, following those in Milan, Porto Cervo and Capri, opened its doors on the Piazza di Spagna in Rome. An expression of the brand's signature codes, the boutique employs Hublot's new architectural concept, combining luxury with modernity, innovation with tradition. Inspired by the brand's philosophy of the "Art of Fusion", the boutique showcases high-end materials such as marble and ebony, pairing them with mirrors, glass and metal.

The brand arrives in Piazza Di Spagna, in Rome

© Hublot

The historical façade of the boutique which has been kept unchanged, and this square, charged with history, and boasting its iconic fountain and 18th century steps. Despite its urban accents, this showcase is designed to be warm and inviting. Set across 65 square metres, its gentle light and generous furnishings ensure Hublot's first boutique in Rome is the perfect cocoon for its customers.

The brand arrives in Piazza Di Spagna, in Rome

© Hublot

Since its first boutique in 2007, the brand has continued to grow and develop, and now has a presence across the globe. Located in some of the finest streets and most prestigious districts in the world, the 96 Hublot boutiques are being continuously reinvented.

The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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