Lebeau-Courally Opening of points of sale in Switzerland
Belgian firm Lebeau-Courally is developing its presence in the country via the “Les Facettes" store in Geneva and “Visconti” in Gstaad.
“Being present in Geneva is a must in terms of sales and image alike. And of course we’re delighted that Les Facettes offers us the added prestige of a Rue du Rhône address,” says Lebeau-Courally’s Managing Director Joris Ide. With this first point of sale, Lebeau-Courally has gained a strategic location on one of Europe’s leading luxury shopping streets.
At the same time, the manufacture is developing a presence for its international clientele with the opening of another point of sale at Visconti in Gstaad. “Lebeau-Courally is by nature a cosmopolitan firm,” explains Joris Ide. “Belgian in origin; 100% Swiss Made; and with leather goods, watches and collectors’ weapons that have been earning us a reputation all over the world for 160 years now. Gstaad offers us an opportunity to meet an international clientele that will already be familiar with us through one of these collections.”
As announced at this year’s Baselworld, these initial stages of the brand’s development herald further new openings around the world, notably in Europe and the Gulf.
Bought out four years ago, fully independent and family-owned, Lebeau-Courally has an undisputed international aura in the world of collectors’ weapons. Capitalising on its Liège identity, the brand has gradually developed ranges of prestige watches with Swiss Made movements, as well as having its own integrated manufacture.
Sharing terms such as calibre, lever and barrel, arms manufacturing and watchmaking have certain parallels. Belgian brand Lebeau-Courally has a distinguished history in the latter and is the only brand to bring the two worlds together.Find out more >
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