TAG Heuer, as Official Timekeeper of Seedstars World, participated on April 11th in the Seedstars Summit and awarded three prizes to different startups during the award ceremony.
Best Woman Entrepreneur prize was awarded to Medsaf, from Nigeria, for its medication platform that is connecting pharmacies and hospitals in Africa with safe and cost effective medications and the way the female co-founders succeeded in an industry which can benefit so much from technology. Innovation prize went to CMED from Bangladesh for the disruptive way they tackle lack of access to health management resources. And lastly, the Time Saviour Prize, to Alquilando, from Argentina, for the way their product pays tribute to the importance of time in people’s lives.
The day after the summit, the three winners visited the TAG Heuer Manufacture in La Chaux-de-Fonds. They met with the artisan’s watchmakers, engineers and team who showed them the brand’s avant-garde production method. They then travelled back through time exploring the TAG Heuer 360 Museum and its 300-piece collection connecting the company's 150-year history.
The swiss avant-garde watchmaker stands for innovation and disruption from its product design to its communication in each of its pillars: Sport, Lifestyle and Heritage. Don’t Crack Under Pressure, the company’s mantra fits perfectly the collaboration with Seedstars, supporting risk taking projects with a mindset of openness and respect for consumers. In this context, TAG Heuer has decided to reward especially relevant project to the company’s culture.
For five years now, Seedstars World has been organizing a competition to find the most promising start-ups in the developing world. After a year of competition, 70 start-ups from 50 countries were selected to take part in the Seedstars Summit - a creative emulation and networking platform. Over three days, in contact with mentors and investors, the fledgling entrepreneurs defended their projects.
