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Maurice Lacroix - Artistic performance by Alexa Meade

Maurice Lacroix Artistic performance by Alexa Meade

Maurice Lacroix organised, during Baselworld 2017, a live performance realised by the Californian artist.

The iconic skyline of New York City and Maurice Lacroix’s fresh and progressive approach to watchmaking provided inspiration to the California-based portrait artist, Alexa Meade. 

Alexa’s innovative and recognizable art creates the illusion that real-life people and places are inside the world of a 2D painting. With her live performance at Baselworld 2017, directly from Maurice Lacroix’s booth, Alexa reminded us that just like in a painting, it’s the journey that defines the outcome; and that success is a journey, not a destination. 

The brand

Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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