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Panerai - Panerai Traits: Costas Voyatzis

Panerai Panerai Traits: Costas Voyatzis

Towards a digital exploration of the Panerai identity: today, Costas Voyatzis.

After the search for the perfect light with the US photographer Jason M. Peterson, Panerai traits continues with the discovery of the purest design with the founder of yatzer.com, Costas Voyatzis.

Costas Voyatzis is the founder of Yatzer, one of the most important international websites for enthusiasts of DESIGN, and he tells his story and describes his activities as an explorer of the purest design in a short film shot in Milan, the city which year by year continues to consolidate its role as the world capital of this Italian excellence.

On his wrist, he wears a watch of classic Panerai design, simple but at the same time distinctive and iconic: the Radiomir 1940 3 Days Automatic (PAM00572). Designed and created for underwater military use, and therefore solid and strong, with every detail perfectly performing the function for which it was designed, the Panerai watch has simple, minimalist lines which have enabled it to acquire the status of an icon of international high quality watchmaking.

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Representing a blend of Italian design with Swiss watchmaking technology, Officine Panerai follows the inspiration of its home city of Florence, which was the cradle of the Renaissance movement and all the art and science for which it was famous.

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