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Rolex - Crowns Tom Kristensen as New Ambassador

Rolex Crowns Tom Kristensen as New Ambassador

Rolex celebrates the arrival of a new testimonial face with Danish retailer Klarlund and eight-time Le Mans winner Tom Kristensen.

WORLDTEMPUS - 22 June 2010

Kristian Haagen


A world's first—this was the remark from Rolex's management when Danish Rolex retailer, Klarlund, invited a few select journalists from Scandinavia, Germany, and Switzerland to salute the “King of Le Mans,” Tom Kristensen.

Danish driver Kristensen has no less than eight Le Mans victories listed on his automotive résumé, which is two more than legendary driver Jacky Ickx, who ended his career with six Le Mans wins.


Kristensen's position as a natural choice to enter the exclusive club of Rolex testimonials moved Klarlund to stage the intimate gathering celebrating his new official position as ambassador.

Rolex has never before made an official announcement when “knighting” an ambassador, which is the reason for the remark from the Rolex management. Klarlund was only able to convince Rolex to celebrate this occasion in the presence of the press thanks to the retailer's long-standing relationship with the Genevan watch brand.


“Not only are we proud of Tom Kristensen's victories, we are also very proud hosts of such a rare and special occasion,” Klarlund managing director Stig Andersen told Worldtempus after presenting the new ambassador with a Rolex Daytona Everose, one of Rolex's gifts to its new sporting face. The other Rolex that Kristensen will receive is a Milgauss outfitted with a green sapphire crystal. These watches not only suit the “King of Le Mans,” they are also timepieces fit for an icon of our time.