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Seiko - New boutique in the heart of London

Seiko New boutique in the heart of London

The inauguration ceremony took place on August 10, 2017, in the presence of Shuji Takahashi, President and COO of Seiko Watch Corporation.

Located at 57 Brompton Road, Knightsbridge, the boutique showcases the very best of Seiko - including the Astron GPS Solar, Presage, Prospex and Premier collections - as well as the widest selection of Grand Seiko watches anywhere in Europe.

The boutique provides watch lovers a chance to experience and explore the world of Seiko, and particularly the company’s 136 years of history, its landmark technical achievements and the unrivalled diversity of its watchmaking technologies. Because Seiko is one of the very few vertically integrated watchmakers in the world, the movements in each watch offered in the Seiko Boutique are made from components manufactured entirely in-house, which is the ultimate and only guarantee of the highest level of quality, performance and durability.

At the opening, Takahashi was joined by His Excellency Koji Tsuruoka, Japanese Ambassador to the UK, and Jonathan Ross, television presenter and noted enthusiast for Japan and its culture. "We have long wanted to open a Seiko Boutique in London and I am delighted that we have now found the perfect location where we can show the world the full range of our Seiko and Grand Seiko collections", Takahashi commented. "I can promise every visitor a uniquely enjoyable and informative experience of our watches and of what makes them special."

New boutique in the heart of London

The brand

The history of Seiko is a more than 130 year story of innovation. From the very start, Kintaro Hattori was determined to be at the forefront of the industry and his oft-repeated credo was that Seiko should be “Always one step ahead of the rest.”

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