Tiffany & Co partnered with the Elephant Crisis Fund, the Clinton Global Initiative and leaders across the fashion industry to launch the #KnotOnMyPlanet campaign on September 9th, during New York Fashion Week. The aim is to raise millions to support ending elephant poaching and stopping the global trafficking and demand for their ivory.
#KnotOnMyPlanet pays homage to one of the key characteristics of elephants – their memory. We like to say “elephants never forget” and yet we seem to have forgotten them: between 20,000 and 30,000 are killed every year for their tusks because of nothing but human greed. The campaign asks people to never forget elephants by donating to the Elephant Crisis Fund (ECF), and symbolically tying a knot then sharing it on social media with the tag #KnotOnMyPlanet.
“We lost 100,000 elephants in Africa in just three years as a result of the illegal ivory trade. This problem is too big for any one organization to solve, and so we created the Elephant Crisis Fund to support the most urgent projects with the most effective organizations around the world. In my 50 years of work with elephants, the ECF is the most significant initiative for these creatures I’ve experienced,” said Iain Douglas-Hamilton, Save the Elephants founder.
To raise awareness, Tiffany & Co uses its social media platforms to feature some of our best known friends of the house donning a knot, like Derek Blasberg and Doutzen Kroes, and donate to the cause an archival-inspired pallionné enamel and 18k gold elephant clip. Part of the 2016 Tiffany Masterpieces Collection, the clip features gemstone eyes and pavé diamond ears. Tiffany is also supporting promotion of the campaign by sponsoring a call to action in Times Square throughout the fall.
