IWC The brand auctions exclusive watch to raise funds for Children's hospital
A rare model from Swiss luxury watch manufacturer was among the exclusive timepieces sold at the Important Watches auction held by Sotheby’s Geneva.The Pilot’s Watch Chronograph Edition “The Last Flight” in platinum went under the hammer for CHF 40,000.
The Pilot’s Watch Chronograph Edition “The Last Flight” in platinum (Ref. IW388005) is a special limited-edition watch produced by IWC Schaffhausen to commemorate Antoine
de Saint-Exupéry’s last flight 70 years ago.
With the auction of this fine watch, available in an edition of just 17 pieces, IWC Schaffhausen strengthens its long-term commitment to Saint-Exupéry’s heirs and is donating the entire sum to the charitable Antoine de Saint-Exupéry Youth Foundation. The sale, which took place as part of the Important Watches auction held by Sotheby’s Geneva on 11 November 2014, raised CHF 40,000, all of which will go to the children’s hospital
Pequeno Príncipe in Curitiba, Brazil. “This auction is a part of our company’s social responsibility and a reinforcement of the humanist values championed by the famous French
pilot and writer,” commented Georges Kern, CEO of IWC Schaffhausen. “In the Antoine de Saint-Exupéry Youth Foundation we support an organization that has a huge international network and does an incredible amount for disadvantaged children with its local projects.”.
Olivier d’Agay, great-nephew of Antoine de Saint-Exupéry and Director Saint-Exupéry – d’Agay Estate, was delighted by the result of the auction. “The successful bidder can
rest assured that we will put his contribution to the best possible use. Our aim is to provide books, computers and e-books that will motivate severely tested children to discover
reading and culture and encourage them to make constructive use of their free time. It’s a way for us to support cultural and educational programmes in the hospital and benefits not only the children receiving treatment but also their siblings and other family members.”
In the course of its long-standing partnership with the Antoine de Saint Exupéry Youth Foundation, IWC Schaffhausen has joined forces with Sotheby’s on several occasions to auctionwatches for good causes. Last year, for example, the proceeds from the auction of a Big Pilot’s Watch Perpetual Calendar Edition “Le Petit Prince” were put to work in
Cambodia,where two school buildings with their own library now offer an education to 1,200 children.
With a clear emphasis on technology and development, IWC Schaffhausen has been manufacturing timepieces of lasting value since 1868. Its philosophy, based on a passion for watchmaking, aims to maintain a spirit of indefatigable initiative and impeccable craftsmanship.Find out more
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