Longines “Flagship Heritage by Kate Winslet” timepieces auctioned in New York
On 27 April 2018, Longines welcomed Kate Winslet in New York for the conclusion of a common charity project for the benefit of the Golden Hat Foundation.
For the first time in its history, the Longines Masters series, of which the Swiss watch brand is the Title Partner and Official Timekeeper, stopped in New York for its third and final leg. This setting was chosen by the brand to bring an elegant conclusion to a project which started in May 2016 already, when its Ambassador of Elegance Kate Winslet visited Longines’ headquarters in Saint-Imier, Switzerland, and fell in love with a yellow gold watch with a refined design going back to the beginnings of the brand’s Flagship collection. Naturally, a desire was born to create a signature timepiece – unique, signed and limited to five models. Finally, following an official presentation of the collection in the brand’s boutique located at Faubourg Saint-Honoré in Paris, three of these timepieces were auctioned for the benefit of the Golden Hat Foundation, a charity co-founded by the British actress and dedicated to changing the way people on the autism spectrum are perceived.
During a private event organised at Longines’ World Trade Center boutique in New York, these “Flagship Heritage by Kate Winslet” timepieces were presented in person by the Ambassador of Elegance to the generous owners, coming from Australia and China. This was the opportunity for them to be told by Kate Winslet about the history behind the timepiece, the reasons why this specific model pulled at her heartstrings and her contribution to the Golden Hat Foundation.
In the evening, Kate Winslet attended the Longines Masters of New York, where she received, together with Golden Hat Foundation’s President Margret E. Ericsdottir, a cheque comprising the benefit of the auction. The evening was dedicated to autism awareness as both Longines and EEM chose to support care for autism across three continents, by conveying a message of inclusion and the chance to make dreams come true.
Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually forged ties with the world of sport, where it demonstrates its excellence in precision timekeeping. Today, Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization...Find out more >
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