Louis Moinet Charity auction in Geneva
Louis Moinet created a unique Tempograph Water watch, that was sold to the profit of 123 Action.
On 22 January, an emerging new organisation in Geneva gathered a crowd of some 350 in the Théâtre du Léman before moving on to the Kempinski. The evening began with an exclusive performance of the play “Novecento”, offered for free by its lead actor André Dussollier. This was followed by a grand gala dinner and an auction, organised by an NGO with a difference: 123 Action, whose mission is to bring water to those in Africa and Asia lacking health treatment, crops, irrigation, and sanitation. After just one short year of existence, 123 Action has already provided pure, treated water on a long-term basis for some 130,000 families in three countries.
The evening itself was MCed by André Dussollier. The actor has also been a sponsor of 123 Action since its outset – and in a private capacity, wears a Louis Moinet Jules Verne III.
Jean-Marie Schaller and Grégory Prenleloup, who, respectively, head up Ateliers Louis Moinet and 123 Action, are bound by a strong friendship. Louis Moinet has made financial contributions to the development of 123 Action since its earliest days. For this exceptional charity auction, the brand created a unique watch, the Tempograph Water, that was sold to a private collector for CHF 30,000. These funds are earmarked for a highly practical undertaking: drilling six wells in Togo, thus immediately providing drinking water for over 10,000 people.
Ateliers Louis Moinet was born out of the passion of one man, and this is clearly to be seen in each of its creations. The Maison takes the concept of exclusivity to its height, producing only limited editions.Find out more >
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