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TAG Heuer - Auction “Heuer Parade”

TAG Heuer Auction “Heuer Parade”

The Heuer Parade, organised by Phillips in association with Bacs & Russo, provided TAG Heuer the opportunity to auction the very first piece in the "Autavia Jack Heuer 85th Anniversary" series.

The Heuer Parade auction was setting at The Hôtel de la Réserve in Geneva on november 11th.
One of the exceptional and highly sought-after pieces up for auction on the day was the very first watch in the series of 1932 pieces from the Autavia Jack Heuer Special Edition collection. This piece has been developed to celebrate the 85th birthday of Jack Heuer, great-grandson of Heuer's founder and current Honorary President of TAG Heuer. The watch sold for a total of 37,500 CHF minus Phillips fees, which will be donated to the "Save the Children" association.

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Autavia Jack Heuer Limited Edition (1/1932) © TAG Heuer

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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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