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Alpina - Freeride World Tour 2020

Alpina Freeride World Tour 2020

Alpina renews its partnership with the Freeride World Tour, welcomes three new ambassadors and unveils a limited edition of the AlpinerX.

Alpina Watches announces its partnership with the Freeride World Tour has been renewed for the third year running, with three new ambassadors joining its Mountain Team: Juliette Willmann, a 23-year-old freeride competitor; Victor De le Rue, a snowboarding champion who took part in the Freeride World Tour for the very first time in 2019; and Hugo Hoff, a 20-year-old freerider.

The FWT 2020 will kick off at Hakuba in Japan (18-25 January 2020), continuing on to Kicking Horse in Canada (6 -12 February), followed by Andorra's Ordino Arcalis (28 February-4 March), Fieberbrunn in Austria (7-13 March), and finishing off with an anniversary edition of the Xtreme de Verbier grand finale in Switzerland (28 March-5 April).

Freeride World Tour 2020

Hugo Hoff, Juliette Willmann and Victor De le Rue © DomDaher

AlpinerX – Freeride World Tour Limited Edition

In celebration of this partnership, Alpina presents an AlpinerX edition with a very special design, developed in partnership with the Freeride World Tour. To mark the Xtreme de Verbier's 25th anniversary, just 150 watches will be produced, 25 of which will be released as part of a safety set to include a Black Diamond Safety Beacon.  

Designed especially for lovers of the great outdoors, this watch is linked up to the AlpinerX app (available for iPhone and Android) that monitors your heart rate via a belt, measures altitude and pressure, comes equipped with a GPS location tracker and sends data to your watch in real time to help take performance to the next level.  

Freeride World Tour 2020

AlpinerX, Série limitée Freeride World Tour © Alpina

This special edition stands out through the official Freeride World Tour logo featured at two o'clock, and will be sold in a sleek case with a commemorative engraved plate numbered one through 150 to mark the Xtreme de Verbier's 25th anniversary, along with a RECCO helmet rescue reflector. 

The timepiece will only be available from select retailers in France, Austria, Canada and Switzerland, in addition to the FWT and Alpina Watches websites. 


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Established in 1883, Alpina is recongised as the inventor of the sports watch as we know it today, having presented its Alpina 4 model back in 1938.

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