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Baume & Mercier - Clifton Club

Baume & Mercier Clifton Club

The Clifton Club film conveys the spirit of a "club" comprised of accomplished athletes who enjoy life and all it has to offer. Camaraderie, simplicity and true elegance are at the heart of the Baume & Mercier values, shared with those who wear their watches.

The individuals featured in the film are sportsmen who are friends in real life. This ensures authenticity in capturing the spirit of Clifton Club. There is nobody better than a group of passionate athletes who embody the beauty of movement and the pleasure gained from practicing their discipline beyond the competitive world.

To create this "club", Baume & Mercier searched for highly motivated and true sportsmen, many of whom also work with charities and remain accessible in their local communities. Individuals with whom all men can easily identify.

The brand

“Life is about moments”: with this motto as its signature, Baume & Mercier expresses its desire to design timeless watches that forever safeguard the emotion of shared moments.

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