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Chanel - Mademoiselle Privé Bouton

Chanel Mademoiselle Privé Bouton

Seven exceptional watches pay homage to an essential component of Gabrielle Chanel's stylistic world: the button.

Shining a light on the intimate world of Gabrielle Chanel, the Mademoiselle Privé watch collection is designed to showcase the symbols that Mademoiselle held dear and the objects with which she loved to surround herself. Crafted by the greatest artisans, this collection constitutes an exclusive realm of expression for the finest forms of craftsmanship: Watchmaking, High Jewelry, and other Artistic Crafts from the world of Couture.

In 2020, the Chanel Watchmaking Creation Studio is presenting the Mademoiselle Privé Bouton collection, which pays homage to a essential component of Gabrielle Chanel's stylistic world: the button. Taking her inspiration from military clothing and from sailor's uniforms, Gabrielle Chanel paid particular attention to the button motifs, which presented a wide variety of ornamental designs.

The Mademoiselle Privé Bouton collection  is comprised of seven watches, including two exceptional High Jewelry pieces.
Accentuated by a leather braid, or a 18-carat yellow gold braid set with 316 diamonds (Mademoiselle Privé Bouton Diamond Ganse), or entirely snow-set (Mademoiselle Privé Bouton Snow Set) the black tweed or 18-carat white gold cuff of the Mademoiselle Privé Bouton watch is 3.5 mm wide. It folds over and fastens to the wrist by means of a 2.5 mm diameter button which covers a small white gold dial set with 142 brilliant-cut diamonds, that is identical on all 7 models. Under this dial is nestled a high-precision quartz movement.

Mademoiselle Privé Bouton

Cuff of Mademoiselle Privé Bouton watch © Chanel

Mademoiselle Privé Bouton

Mademoiselle Privé Bouton Ganse de Diamants © Chanel

Each of the 7 models features a different button:  a pearl, a carved gold lion, a camellia formed of diamonds, a Byzantine motif, and the profile of Gabrielle Chanel in agate. 

Mademoiselle Privé Bouton

Mademoiselle Privé Bouton Perle © Chanel

Mademoiselle Privé Bouton

Mademoiselle Privé Bouton Lion, 55-piece limited edition © Chanel

Mademoiselle Privé Bouton

Mademoiselle Privé Bouton Camélia, 55-piece limited edition © Chanel

Mademoiselle Privé Bouton

Mademoiselle Privé Bouton Camée, 5-piece limited edition © Chanel

Mademoiselle Privé Bouton

Mademoiselle Privé Bouton Byzantin, 5-piece limited edition © Chanel

Mademoiselle Privé Bouton

Mademoiselle Privé Bouton Ganse de diamants, 5-piece limited edition © Chanel

Mademoiselle Privé Bouton

Mademoiselle Privé Bouton Serti Neige, unique piece © Chanel

Mademoiselle Privé Bouton

Mademoiselle Privé Bouton Serti Neige, unique piece © Chanel

 

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Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

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