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TAG Heuer - 24 hours with Modular 45 – Josef Ajram

TAG Heuer 24 hours with Modular 45 – Josef Ajram

Josef Ajram, Spanish trader and top athlete, brings you along with him for a day and shows you the new connected watch from TAG heuer.

Tag Heuer unveils a brand new and original concept in the field of connected watches: the connected module is interchangeable with an Haute Horlogerie mechanical module, 3 hands or chronograph tourbillon COSC certified, offering a vast choice of materials, colors and combinations. The concept of modularity also applies to the lugs, strap, buckle. This model is nothing less than a luxury watch which can be completely tailored to suit your mood.


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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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