The announcement was made on June 1st, by Jean-Claude Biver, Director of the LVMH Group Watch Division and Tom Bennett, Chief Executive Officer for Bravado, Universal Music Group’s global music merchandising division, on the occasion of the Rolling Stones concert at the Letziground stadium, in Zurich.
This new El Primero Chronomaster is a 250-piece limited edition. The two chronograph counters, 30-minute at 3 o’clock and 12-hour at 6 o’clock, are bedecked in the same colours as the original El Primero model of 1969, namely midnight blue for the former and slate grey for the latter. The 12-hour chronograph is overlaid with the famed Rolling Stones logo, the iconic red tongue and lip design. These historic colours are associated with the famous aperture in the dial over the beating heart of the movement.
On the case-back, a sapphire crystal engraved with this same tongue inscribed with “The Rolling Stones Edition” reveals the El Primero 4061 movement, the world’s most accurate mass-produced mechanical calibre – which beats at a frequency of 10 vibrations per second, timing to 1/10th of a second.
The watch will be the first in a series of limited edition watches by Zenith.
For Jean-Claude Biver, “Disruptive thinking gave birth in the 1960s to the first (El Primero) chronograph movement timing to one 10th of a second. The same "outside the box" thinking gave birth to the new Blues and rock n’roll music. Both Zenith and The Rolling Stones are today living legends. No wonder that they are now teaming up.”
The Rolling Stones commented: ‘‘We are delighted to be teaming up with such a wonderful brand as Zenith for our ‘14 On Fire’ tour’’. Bennett added, “We’re thrilled to work with Zenith to launch the Rolling Stones limited edition watches. As we continue to support the Rolling Stones in reaching out to their fanbase, this timepiece will appeal to the die-hard Rolling Stones fan and as well as collectors of genuine manufactured watches.”
