Maurice Lacroix is based in Saignelégier, in the Swiss Jura, an area noted for its watchmaking prowess. Over the past 40 years, the brand has produced watches renown for their high perceived value and attention to detail. In 2006, Maurice Lacroix designed and developed its first in-house movement and over successive years this has grown to 14 in-house mechanical calibers.
The company has won over a dozen major awards for its watches over the years, with industry panels recognizing its design, ingenious creativity and craftsmanship. Maurice Lacroix watches are distributed in 2,200 points of sale worldwide.
The company continues to grow, based on a winning formula of quality, reliability, ingenuity and determination, expressed through fresher and high perceived value designs backed by patented technologies. The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest of success. It is this “Passion for Progress” which is at the heart of the brand’s culture.
On July 1, 2011, DKSH, a Swiss company based in Zurich and the leading Market Expansion Services provider in Asia, acquired a controlling stake in the Maurice Lacroix group. With 780 business locations and 30,320 employees, DKSH is present in 36 countries and generated net sales of 10.5 billion Swiss francs in 2016.