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Maurice Lacroix

Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.


Maurice Lacroix is based in Saignelégier, in the Swiss Jura, an area noted for its watchmaking prowess. Over the past 40 years, the brand has produced watches renown for their high perceived value and attention to detail. In 2006, Maurice Lacroix designed and developed its first in-house movement and over successive years this has grown to 14 in-house mechanical calibers.

The company has won over a dozen major awards for its watches over the years, with industry panels recognizing its design, ingenious creativity and craftsmanship. Maurice Lacroix watches are distributed in 2,200 points of sale worldwide.

The company continues to grow, based on a winning formula of quality, reliability, ingenuity and determination, expressed through fresher and high perceived value designs backed by patented technologies. The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest of success. It is this “Passion for Progress” which is at the heart of the brand’s culture.

On July 1, 2011, DKSH, a Swiss company based in Zurich and the leading Market Expansion Services provider in Asia, acquired a controlling stake in the Maurice Lacroix group. With 780 business locations and 30,320 employees, DKSH is present in 36 countries and generated net sales of 10.5 billion Swiss francs in 2016.

Desco begins watch manufacturing under the Maurice Lacroix brand name.
Launch of the 1st Masterpiece Cinq Aiguilles.
Maurice Lacroix opens its own production facility.
Launch of the first in-house calibre ML-106.
Relaunch of its iconic Model Calypso under the name “Aikon”.

Craftsmanship, innovation and design are the strengths of Maurice Lacroix. Great attention is paid to the finishing of all internal and external components of the watch, from the decoration of the movement to the finish of the dial and the polishing of the case and bracelet. Maurice Lacroix has innovated with the use of a new proprietary “Powerlite” alloy, components produced using the LIGA process (notably on the brand’s signature “Square Wheel” model) as well as the use of silicon escapement components. The brand has also received 14 design awards (Red Dot) over the past ten years in recognition of its innovative approach to displaying the time on models such as the Square Wheel and Mysterious Second.


Les Classiques

The name says it all and the watches in this collection are inspired by the first timepieces produced under the Maurice Lacroix brand name. Combining refined design with high-end mechanical movements, Les Classiques offer the most popular functions: classic three hands, moonphase and chronograph.


The Masterpiece collection is the pinnacle of watchmaking expertise at Maurice Lacroix and builds on 25 years of experience designing and producing avant-garde timepieces. Developments within the Masterpiece collection have led to signature pieces such as the Square Wheel (2010), Mysterious Second (2013) and Gravity (2014) models, plus a range of skeletonised timepieces.


Deriving its name from the French word for bridge, this collection acts as a bridge between the classical range and the high-end models at Maurice Lacroix, focusing on design and offering a wide range of complications using mechanical movements.


The Aikon represents the rebirth of the former Calypso collection, which was produced from 1990 until 2003 and was one of the brand’s most successful collections. It now represents the most iconic collection of Maurice Lacroix and make the obvious link between the past and the future of the company.


First launched in 1996, the Eliros is the lifestyle collection, offering stylish quality at an accessible price and with a wide variety of interchangeable straps and bracelets.


Originally launched in 1995 with a rectangular case, the Fiaba collection has evolved into a round, pebble-shaped case with a water-drop pattern on the dial. Available with or without diamonds on the dial and case, the Fiaba is the embodiment of a classic ladies’ timepiece.


Maurice Lacroix Masterpiece collection

Headlining the Maurice Lacroix portfolio of Swiss watches is the Maurice Lacroix Masterpiece collection, which in 2017 celebrated its 25th anniversary. Maurice Lacroix Masterpiece is a strong and bold watch collection for men, thanks to its focus on mechanics, and include the likes of automatic retrograde display watches and the best seller Masterpiece Square Wheel line of watches that shows the seconds in an innovative square wheel. The Masterpiece chronograph Skeleton watches with automatic movements are especially handsome, with the stainless steel watches on a leather strap quite standout too (especially the watch with rose gold components completely on view set on a brown leather strap, though the black PVD watch would suit all kinds of men too). There is also a dedicated Maurice Lacroix Masterpiece Skeleton line of watches available in stainless steel, whether matched with black PVD on a black strap, or stainless steel with a elegant brown strap.

Maurice Lacroix Pontos collection

Another collection for men, the Maurice Lacroix Pontos line has a host of offerings, from best seller sporty chronograph watches to more classic day date watches. Pontos comes in a range of automatic Swiss made movements, like the Maurice Lacroix Pontos chronograph watch in stainless steel with an eye-catching blue dial. Meanwhile the Pontos chronograph with a grey dial on stainless steel bracelet strap feels especially smart. The Pontos day date movement watches are more classic, such as the Pontos ML143 with an automatic movement, black dial and black leather strap; or another automatic watch with a grey dial on a brown leather strap with a gold bezel. Meanwhile if you take the view of liking sporty watches with an automatic movement, then the Maurice Lacroix Pontos S watches are just for you, with the Pontos S watch on a rubberised black strap and matching black dial looking especially cool.

Maurice Lacroix Eliros

Eliros is a line of Maurice Lacroix watches for men and ladies, and Maurice Lacroix has recently revamped the Eliros line of watches, which are set to become best seller watches. Again, there are best seller Swiss made chronograph models, but also come in quartz , such as the Eliros 1098-SS002-410-1 watch or Eliros 1098-PVP01-411-1 watch, both with blue dials, the former with a Milanese bracelet and the latter a leather strap, again which are quartz watches. The moonphase watches with the mechanics all on view are also powered by quartz, such as the Maurice Lacroix Eliros 1108-PVP01-112-1 watch in vintage like rose gold with a leather strap, or a similar watch with a rose gold Milanese bracelet strap,and again powered by quartz. Many of the Maurice Lacroix Eliros watches feel unisex, befitting stylish men and ladies both.

Maurice Lacroix Aikon

The Swiss house, which in 1980 established a distribution company in Germany, makes watches for men and ladies both. Aikon is another Maurice Lacroix watch line that has both a men and ladies watch collection , the former including the likes of the super masculine 42mm stainless steel line of watches, powered by quartz. For Ladies, the Maurice Lacroix Aikon watches are smaller with 35mm watches and notably with bi-metal watches in gold and steel and of course dotted with diamonds. Take the Maurice Lacroix Aikon 1006-PVY13-171-1 watch for example with the gold and steel bezel that matches the bracelet strap.

Maurice Lacroix Les Classiques

Another collection for men and ladies both is the Maurice Lacroix Les Classiques collection. As the name suggests, these are classic Swiss made watches, in quartz or automatic, such as the elegant Maurice Lacroix Les Classiques Date Ladies with a stainless steel 33mm case that show the day. Among the quartz models for ladies are the Les Classiques chronograph movement watches on a 38mm case. There is also a Maurice Lacroix Les Classiques Tradition line, which here are all automatic movements, such as the Les Classiques Tradition watch with bi colour metal in stainless steel and ∫ gold, or another 28mm watch with a pink gold bezel on a leather strap. As for the watches for men, there are also watches that come in a mix of stainless steel and pink gold - consider the Les Classiques LC6067-PS103-110-1 - and once more an automatic movement. Or there are also day date watches - those watches with a grey dial and showing the day at three o’clock and with a leather strap look especially chic. Unlike the Les Classiques ladies line that has more quartz watches – whether moonphase or day date watches – the watches in the men lines are all automatic, whether a chronograph, day date or moonphase.