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Maurice Lacroix - Profile of Stephane Waser, Managing Director

Maurice Lacroix Profile of Stephane Waser, Managing Director

Stephane Waser has worked at Maurice Lacroix since 2008 and has been Managing Director since 2014.

After graduating with a masters degree in business management from the HEC school in Lausanne in 1998, Stephane Waser started his career in the watchmaking industry as a junior product manager at TAG Heuer before moving to the tobacco industry and subsequently into consumer health at Novartis.

As International Marketing Director at Maurice Lacroix from 2008 until 2014 Stephane Waser repositioned the brand and was awarded several prizes (European Digital Communication Award 2013: best product launch; Swiss marketing trophy: the Swiss marketing award best of the best; Social Media Award Switzerland 2013).

Having been appointed Managing Director and a member of the executive management team in 2014, he was also responsible for the “Your Time is Now” slogan and campaign that debuted in 2016 and is the cornerstone of Maurice Lacroix’s communication activities.

Outside Maurice Lacroix, Stephane Waser enjoys scuba diving and playing golf, and likes to unwind with yoga and abstract oil painting.


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The brand

Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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