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Michaud

Deeply associated with the city of Neuchâtel, the historical powerhouse of Swiss mechanical watchmaking, family-owned retailer Michaud is widely known among insiders and connoisseurs of watches and jewellery.

Presentation

Deeply associated with the city of Neuchâtel, the historical powerhouse of Swiss mechanical watchmaking, family-owned retailer Michaud is widely known among insiders and connoisseurs of watches and jewellery.

Charles-Louis Michaud started his watch and jewellery business in 1906, opening his first store three years later and establishing the family name as an essential part of the horological scene in Neuchâtel. Charles-Louis was joined in 1934 by his son, Edouard-Alexis, establishing a milestone that marked the beginning of an intergenerational tradition of communicating the passion for fine watchmaking to Neuchâtel — and the world beyond.

Edouard-Alexis’s son, Jean-François returned to Neuchâtel in 1973 with his wife Priscilla, after a stint in Hong Kong practicing his métier as a gemmologist and dealer in precious stones. Commemorating the centenary of Michaud in 2006, Jean-François bestowed the leadership of the company upon his children, Marie-Maude and Jean-Nicolas. Their brother Laurent formed the third part of the fourth-generation Michaud leadership when he joined in 2010.

The Neuchâtel boutique, located on Place Pury in the historical centre of the city, is a modern, sophisticated space with an elliptical design motif, reflecting the continual renewal of Michaud Bijouterie & Haute Horlogerie with each generation of the family. Materials used in the boutique interiors, such as finely grained wood and silver leaf, recall the tools of traditional watchmaking and the precious metals of the resulting luxury timepieces.

In accordance with their select clientele and meticulously curated brand offering, Michaud opened their second boutique in Verbier, exclusive mountain retreat and ski town, in 2011. In contrast with the quiet elegance of the Neuchâtel boutique, the Verbier space is the definition of contemporary Alpine Chic. Chalet-style interiors and tactile surfaces form an inviting environment for customers to discover the latest fine watchmaking models, in between on-piste activities and après-ski sessions.

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Watches

Rolex Oyster Perpetual Sea-Dweller 126603 CHF 15,300

Breitling Premier B01 Chronograph 42 AB0118221G1P2 CHF 7,600

Chanel J12 H1626 CHF 5,650

Chopard Happy Sport 274808-5012 CHF 14,100

Franck Muller Vangard Lady 32 Color Dreams 32V SCAT ACTOCOL RS CHF 8,800

H. Moser & Cie. Pioneer Perpetual Calendar 3800-0900 CHF 49,900

Norqain Adventure Sport Chrono N1200C21C/B121.10BR.20S CHF 3,550

Ressence TYPE 1B "Black" Type 1B CHF 18,100

TAG Heuer Monaco Calibre 11 CAW211P.FC6356 CHF 5,700

Tudor Tudor Black Bay Bronze 79250BA CHF 3,850

Zenith 50th El Primero Anniversary El Primero A384 Revival 03.A384.400/21.C815 CHF 7,900

Hublot Big Bang 45 mm Meca-10 Black Magic 414.CI.1110.RX CHF 20,900

Brands

Neuchâtel, Switzerland

Michaud Neuchâtel

Laurent Michaud & Marie-Maude Michaud

Place Pury 1-3
2000, Neuchâtel
Switzerland

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Hours :

  • Monday : 9:00 - 12:30 / 14:00 - 19:00
  • Tuesday : 9:00 - 12:30 / 14:00 - 19:00
  • Wednesday : 9:00 - 12:30 / 14:00 - 19:00
  • Thursday : 9:00 - 12:30 / 14:00 - 19:00
  • Friday : 9:00 - 12:30 / 14:00 - 19:00
  • Saturday : 9:00 - 18:00
  • Sunday : Closed

Contact

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