Edipresseasia.com - September 14 2009
With a grand total of 242 points out of a possible 300, the watchmaker from Saxony's Ore Mountains ranked – like in 2007 – before the automobile manufacturers Maybach (218) and Porsche (197) as well as various furniture, timepieces, jewellery, and fashion brands.
The highest score of 87 points in the category “brand appeal” contributed greatly to this placing. Along with criteria to do with pricing, this category played a decisive role in the overall score.
Since 2005, the luxury league table is drawn up every two years by the Munich Brand Rating agency at the instigation of the magazine Wirtschaftswoche among the leading German luxury brands. The data was collected in more than 150 interviews with experts from the respective industries.
