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Made-to-measure

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Urban Square, the latest model from Antoine Preziuso, is a highly symbolic piece.
HH Magazine - No 29, July-August 2009
Christophe Roulet

Antoine Preziuso_326222_0The proverb that best reflects Antoine Preziuso's current state of mind is perhaps "every cloud has a silver lining," as the slowdown that has spread across the markets has given the master-watchmaker some welcome thinking time. "The situation is all the more worrying as it came out of the blue, just when everything was going so well," he explains. "Accounts are down, recent investments in production have had to be completely revised, banks aren't playing fair by cutting back lines of credit, and many watchmakers are on the verge of collapse. Now is the time to step back and think how best we can weather this storm. These were the thoughts going through my mind when I imagined Urban Square."

Restoration as a possible lifeline

For this, his latest creation, Antoine Preziuso – to whom we owe an exceptional resonance Tri-Tourbillon – has looked to minimalism, an art movement that appeared in the United States in the 1960s and which reduces a work to its most essential elements (...)Read more

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