Press release
After Geneva, Tokyo and Kiev, Antoine Preziuso has intentionally turned towards the Middle East, with which he has forged long-standing privileged relations.
Wafi City Mall is, undoubtedly, the most chic shopping mall in Dubai with its high concentration in prestigious brands – a total of more than 350 boutiques. The architecture, inspired by Ancient Egypt, is not the least of its charms. The construction is in the shape of a pyramid, its entrance guarded by giant sphinxes and, inside, you stroll through a décor of statues of pharaohs, columns recalling Karnak, some sculpted with hieroglyphs and atrium windows composed of multicoloured stained glass.
More than a simple sales outlet, Antoine Preziuso wished to create a showcase for his luxury timepieces. Occupying 25 square meters, its volume is favourable to flowing lines and makes maximum use of light in a subtle play of glass and mirrors. The choice of the materials and decorative elements, such as the black marble tiles, contrasting with the soberness of white walls, crystal chandeliers, furniture with pure, sleek lines and the deep red of the carpets, recall the watchmaker's determination to ensure that the place's architecture and decoration are completely in tune with local culture. This world of discreet luxury acts as a mirror to the watchmaker's creations whilst the perfect finish and care to detail illustrate the brand's tradition of know-how and excellence.
In the display windows Antoine Preziuso Geneva presents all his collections of timepieces – creations in limited editions combining traditional watchmaking art with unbounded creativity – and Laura Preziuso's collections of animated jewellery.
Four external display windows located on the thoroughfare allow him to highlight his collections of timepieces, creations in limited editions combining the traditional art of watchmaking with unbounded creativity, and Laura Preziuso's collections of animated jewellery. The entrance immediately gives visitors a wide view over the sales outlet and invites customers to enjoy a quality moment in the world of Luxury Timepieces. A private lounge offers comfort and confidentiality to collectors wishing for this.
At the opening Antoine Preziuso presented, in particular, his Tourbillon Monumental, a model developed from a pocket watch movement dating back to 1928, enclosed in the largest case ever made for a wristwatch, 65 mm in diameter! The opportunity for the watchmaker to make a veiled reference to the largest tower every built: Burj Khalifa in Dubai that rises to a height of 828 meters! As for the official inauguration, in the presence of carefully selected personalities, it should take place during September 2010.
