Press release
Balmain is offering a watch with three interchangeable straps for the first time. Beautiful woman multiplied by three! Quintessentially eclectic, elegant and original, the Madrigal Chrono Lady Oval is the ultimate expression of the different facets of the modern woman. And of feminine beauty, as Miss Switzerland will be one of its ambassadors.
Elegant, sporty, relaxed, emancipated, devoted, cosmopolitan, seductive - all the facets of a modern woman found in a single day, just like a Miss. Which is why the Madrigal Chrono Lady Oval by Balmain beats at an eclectic rhythm.
It is far more than a sports version of the Madrigal Lady Oval launched at the beginning of 2009. It embodies virtually three watches all by itself through its system of interchangeable straps. A first for the Maison de Saint-Imier.
Balmain has beauty and dexterity marching hand in hand for a woman to shine whatever her mood or whim. A simple manoeuvre, without tools, and the strap is wedded harmoniously to the timekeeper. Steel, black or white leather - three chances for a woman to stand out rather than just one.
Official watch for the future Miss Switzerland (to be crowned on 26 September in the Geneva Arena), the Madrigal Chrono Lady Oval enjoys playing with the effects over and above its astonishing versatility. Firstly, the effect of volume: its rounded crystal has an irresistible attraction for the fingers which caress it ceaselessly. Just like the case with its stylised curves, polished with the most delicate touch.
Then the optical effect: the traditional arabesques, Balmain's hallmark, seem to dance around counters like mesmerising flames. The Madrigal Lady Oval also plays with the effect of contrast: twinned with the mother-of-pearl, silver or black dial, the straps personify a watch that is both motley and engaging.
Last but not least, the effect of charm.With or without its halo of 74Wesselton diamonds, the new Balmain time-keeper makes all its wearers sparkle even more.Without necessarily needing to be Miss Switzerland.
Technical characteristics
Steel case and available set with 74 diamonds
Sapphire crystal
Silvered sunburst dial with arabesques
Polished steel strap with folding buckle
Water resistance: 50m
Recommended retail price: from CHF690, CHF1,590 with diamonds.
