The Swiss watch making firm announced that on 23 September, 10 AM, it will start to sell its watch collection online in the U.S. The new venture is a partnership between Bell & Ross and its U.S. retail network and follows closely behind the December 2009 opening of Bell & Ross' successful e-Boutique in Europe.
CEO Carlos A. Rosillo described the opening as an “important strategic step that enables the brand to provide the same excellent service to our American customers that our European clients enjoy.”
Bell & Ross' motivation in taking this important step
• Give customers the ability to purchase Bell & Ross watches and accessories 24 hours a day.
• Give Bell & Ross a presence in geographical areas not covered by the retail network.
• Respond to internet users' suggestions requesting an e-boutique.
• Increase the visibility of the collection and its novelties.
• Fill the gap caused by the absence of an official online presence that leaves the brand vulnerable to unofficial and unauthorized points of sale.
According to Stacie Orloff, President of Bell & Ross - The Americas, this next step in the development of Bell & Ross' worldwide e-boutiques will be mutually beneficial to both U.S. retailers and the brand. Ms. Orloff stated, “Our U.S. team has seen the success of the European e-Boutique model, and we are excited by the prospect of an online store that will strengthen our brand profile and increase Bell & Ross' presence in the U.S. market.”
U.S. e-Boutique available on www.bellross.com
