Press release
The most Italian of the Swiss watch brands has chosen its own products as muse, to communicate the uniqueness and distinction of its strong designs.
Since its conception in 1987, BERTOLUCCI has always composed new and distinctive creations by gathering its inspiration from its origins, Tuscany and the elements, feelings and impressions of the beaches of the Italian Riviera.
Bringing together the strengths of its Mediterranean inspiration and the worldwide renowned quality and precision of the Swiss craftsmanship, the name BERTOLUCCI is synonymous as a watch brand representing something new, something special, in fact, something unique. A unique range of luxury timepieces based upon its philosophy of the 4“Cs”; Creativity, Curves, Comfort and Construction.
The new BERTOLUCCI advertising campaign devotes the entire space to the watch, which stands on a golden wave, inspired by the reflections of the Mediterranean Sea and surrounded by a golden aura, it reveals its delicate and refined finishing.
The “Standing” concept currently features three visuals; two new ones will follow later in the year.
This new visual identity will be duplicated in the other marketing supports (Internet website and general catalogues) and will be easy-to-use for the various markets, certifying a strong and recognizable brand image in all parts of the world.
