Press release

Every year, Bertolucci pioneers new creations, where the 4Cs - the very essence of the brand – feature fully: Creativity, Curves, Comfort and Construction. In the Casual Chic world of Bertolucci, the emphasis is on classic, timeless lines with their audacious, original design. Elements from countless influences mingle and interweave to design a new image, where casual, elegant and natural characteristics are the key features. Simple and sophisticated, refined and trendy, the Casual Chic models are easy-to-wear on all occasions and will enchant modern, elegant men and women seeking a unique design.
This is a mysterious alliance of the sensuality and elegance of Latin women, a true incarnation of the brand spirit. The evocative curves of SERENA sketch an understated line, where the delicate shape wraps itself around the wrist with incomparable comfort. This subtle blend of femininity, modernity and simplicity is the Casual Chic model for wearing at any time of day, a must for women seeking a timeless, bold design.
To welcome the new Fall/Winter 2009 season, Bertolucci presents a new trendy and feminine animation, SERENA “In the Air”, which now joins the “Olive Tree” model of the Spring/Summer collection.
To celebrate Italian femininity with discrete and refined elegance, the unique design of SERENA is dressed in black with diamonds, revealing a decor with numerous waves. This motif has been specially designed to run all along the strap and through the dial to adorn the complete wrist. The diamonds on strap come to echo those on the dial with discrete refined sophistication.
Animation "Olive Tree"

TECHNICAL FEATURES
Case
. Material Stainless steel
. Size Oval, 29.10 x 40.00 mm, 8.30 mm thickness
. Finishing Polished with an engraved double-line pattern
. Glass Curved sapphire crystal with anti-reflective treatment
. Water resistance 30 meters (3 ATM) – 100 feet
. Functions Hours & Minutes; Time setting crown at 3 o'clock
. Case back Screw-on with 4 screws
Dial
. Curved white silvered opalin with a silver metallic “Olive Tree” Branch décor, set with 66 diamonds – 0.07 carat (full cut diamonds in FGH colour and VVS clarity); “BERTOLUCCI” printed in anthracite at 6 o'clock
Hands
. “Dauphine” polished, rhodium plated
Movement
. Swiss Quartz Watch, calibre ETA 8¼ 256.041 (battery life ˜ 52 months)
Bracelet
. White varnished calf leather strap with “Olive Tree” Branch motif, hot- stamped, set with 5 diamonds – 0.17 carat – screwed on the strap (full cut diamonds in FGH colour and VVS clarity), on stainless steel double folding clasp; fitted and secured by a 4 screw ring (back bezel) allowing interchangeability
Reference 323.51.41.1DE.000
Animation "In the Air"

TECHNICAL FEATURES
Case
. Material Stainless steel
. Size Oval, 29.10 x 40.00 mm, 8.30 mm thickness
. Finishing Polished with an engraved double-line pattern
. Glass Curved sapphire crystal with anti-reflective treatment
. Water resistance 30 meters (3 ATM) – 100 feet
. Functions Hours & Minutes; Time setting crown at 3 o'clock
. Case back Screw-on with 4 screws
Dial
. Curved black opalin with a silver metallic & grey printed “In the Air” décor, set with 5 diamonds – 0.03 carat (full cut diamonds in FGH colour and VVS clarity); index “3” at 3 o'clock & Bertolucci “B” at 11 o'clock, applied, rhodium plated
Hands
. “Dauphine” polished, rhodium plated
Movement
. Swiss Quartz Watch, calibre ETA 8¼ 256.041 (battery life ˜ 52 months)
Bracelet
. Black calf leather strap with “In the Air” motif, hot-stamped, set with 5 diamonds – 0.17 carat – screwed on the strap (full cut diamonds in FGH colour and VVS clarity); on stainless steel double folding clasp; fitted and secured by a 4 screw ring (back bezel) allowing interchangeability
Reference 323.51.41.1D3.101