Press release
The Bucherer Group has been able to secure the services of Sascha Moeri as new CEO for the globally in the premium segment positioned Carl F. Bucherer watch brand. He will take over the tasks of CEO from November 22, 2010.
Sascha Moeri was Vice President at Milus International in Biel from September 2002. In this function he was, on the one hand, involved in the new start of the company and in the definition of the marketing strategy and product range, and on the other, jointly responsible for the development of the brand's distribution in over 30 markets.
He has gained his well-founded national and international knowledge of the industry in companies such as Michel Jordi and the Swatch Group. Sascha Moeri has a degree in business studies and the Bachelor of Business Administration (B.B.A.), and while still working, graduated as an MBA in joint degree studies at the New York State University in Albany and at the Lorange Institute Of Business, Zürich (formerly the GSBA in Horgen).
«We are convinced, that with Sascha Moeri at the helm, the ongoing successful development of the Carl F. Bucherer brand will be assured», declared Guido Zumbühl, CEO of the Bucherer Group.
