The Bucherer Group has been able to secure the services of Sascha Moeri as new CEO for the globally in the premium segment positioned Carl F. Bucherer watch brand. He will take over the tasks of CEO from November 22, 2010.
Sascha Moeri was Vice President at Milus International in Biel from September 2002. In this function he was, on the one hand, involved in the new start of the company and in the definition of the marketing strategy and product range, and on the other, jointly responsible for the development of the brand's distribution in over 30 markets.
He has gained his well-founded national and international knowledge of the industry in companies such as Michel Jordi and the Swatch Group. Sascha Moeri has a degree in business studies and the Bachelor of Business Administration (B.B.A.), and while still working, graduated as an MBA in joint degree studies at the New York State University in Albany and at the Lorange Institute Of Business, Zürich (formerly the GSBA in Horgen).
«We are convinced, that with Sascha Moeri at the helm, the ongoing successful development of the Carl F. Bucherer brand will be assured», declared Guido Zumbühl, CEO of the Bucherer Group.
About Carl F. Bucherer
Carl F. Bucherer, registered as Bucherer Montres S.A., is an independent company with almost 90 years competency in the production of luxury watches. The Manufacture brand stands for uncompromising quality and esthetical products with stylish design. It combines the finest watchmaking craftsmanship with the highest jewelry competency. The name recognizes the pioneering achievements of the company's founder of the same name, Carl Friedrich Bucherer.
The Carl F. Bucherer brand was launched in 2001, with the objective of giving more strategic emphasis to its manufacturing expertise, which had already been successfully demonstrated since 1919. As the only watch brand located in Central Switzerland, Carl F. Bucherer produces and markets exclusive ladies and gents watches, thereby building the second arm of the Bucherer Group. Today, the Bucherer Group is managed by the owner-family's third generation in the person of Jörg G. Bucherer. It took the Carl F. Bucherer team only a short time to develop an effective distribution network and create international consumer awareness for the brand. In July 2007, Carl F. Bucherer strengthened its market position as a watch manufacturer in the premium segment with the acquisition of the workshop for the development, research and production of manufacture movements, Carl F. Bucherer Technologies SA, (formerly Techniques Horlogères Appliquées SA) in Ste-Croix, and with the launch of its manufacture movement CFB A1000 at Baselworld 2008.
