Carl F. Bucherer and Rolex collaborate.
Press release
Carl F. Bucherer North America is proud to announce the opening of the Bucherer boutique located in the Zurich airport in Switzerland, on March 3, 2011.
The boutique will be the first of its kind offering Carl F. Bucherer, Bucherer Jewelry and an extensive collection of Rolex watches. These innovative brands come together for the first time ever to showcase some of their finest and most creative designs collectively.
Carl F. Bucherer and Rolex watches will be displayed in their respective Shop-in-Shop concepts, using their corporate architecture. This exposure for the brand, Carl F. Bucherer, will boost brand awareness around the globe. The store is located on level 1 of Zurich Airport's Airside Center.
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