Magic

2 minutes read
Mystical Magic at DeLaneau… The epitome of craftsmanship

 

Press release

 

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From its inception in 1949 to this day, DeLaneau is recognised for its unique and outstandingly original timepieces. It is also renowned for being the “jeweller of the watch” thanks to the brand's artisan knowhow. The new Magic Haute Joaillerie only reinforces DeLaneau's identity as a contemporay watchmaker of feminine horology with mechanical movements at the heart of each watch.

DeLaneau's Magic Haute Joaillerie is a secret watch and a feat of jewellery engineering. Baguette-cut diamonds or rubies are invisibly set in a spiral on the dome of the case. This spiral-setting is the height of complexity for a number of reasons. Firstly, the gem-setter must find perfectly matching diamonds or rubies that can be cut to the exact shape for the assembly of the dome – notice how the diamond / ruby baguettes are all different shapes and sizes. Secondly, the construction of the dome begins at the bottom and spirals towards the top, leaving no margin for error at the pinnacle of the dome. Other hurdles include the setting of an articulated bracelet whose semi-rigidity creates more challenges for the artisan. In addition to thousands of micro-cut diamonds that decorate the slender, curved arms that embrace the case.

A Question of Time

But where is the dial? It is hidden under the dome of diamonds or rubies and can be revealed by simply sliding the dome to the left or the right. True to its passion for horology, the Magic Haute Joaillerie is powered by a manual winding movement. The heart like beat of the mechanical calibre appeals to ones senses…women who appreciate exceptional quality on both the inside and the outside of their watch should be ravished.

The Magic Haute Joaillerie set with diamonds or the Magic Haute Joaillerie set with rubies and diamonds are presented today as pairs, meaning there are only two one-of-a-kind pieces. This new concept has been conceived for two women who are looking for a symbolic way to connect, whether, mother and daughter, friends, business partners or perfect strangers who have fallen in love with the same watch.

Pioneer in Feminine Horology

The Magic sets yet another pioneering milestone to DeLaneau's universe of feminine horology. DeLaneau was the first to dedicate itself to mechanical complications for women, it was the first to offer a tourbillon for women. Today the Magic's mesmerizing design and architecture is promised to a brilliant future…

 

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TECHNICAL INFORMATION

Pair of Magic Haute Joaillerie Diamonds & Pair of Magic Haute Joaillerie Diamonds and Rubies
Movement: manual winding
Power Reserve : 40 hours
Case and Dome: 25 mm diameter case and dome invisibly set with baguette cut diamonds or rubies as well as brilliant cut diamonds on the case around the dial.
Dial: white «guilloché» mother of pearl with diamonds or set with 4 rubies
Crown: white gold set with brilliant cut diamonds.
Bracelet: articulated white gold bracelet set with baguette cut diamonds or set with baguette rubies and diamonds as well as brilliant cut diamonds for the two attaches between the watch case and the bracelet (for the ruby version).
Carats: Magic Diamonds : 21.80 cts; Magic Ruby : rubies and diamonds 23.76 cts