Baume & Mercier is the main partner of this 62nd TaorminaFilmFest, which will continue until the 18th of June in the Greek Theatre in Taormina, Sicily. The brand supports #HomelessZero, the dedicated campaign for “home first” project, for whom Richard Gere, President of honor of the festival, has been passionate spokesperson for years.
On June 8th, Alain Zimmermann, CEO of Baume & Mercier, presented to Richard Gere the limited edition watch piece, at the preview screening of the movie ”Time Out Of Mind”. The proceeds will go now to Fio.Psd (the Italian Federation of Organisations for Homeless people).
The swiss watch was sold through an auction with the one out of 62 limited edition watch designed for TaorminaFilmFest 2016. This model has been designed to celebrate the art of film – the 39 mm 18K red gold case is enhanced by the sapphire case back adorned with the festival’s logo, while the design of its minuterie track is reminiscent of a film reel. It has been produced in a series of 62 pieces to celebrate the 62nd edition of the Festival and is available from June 2016, exclusively in Italy.
