Baume & Mercier's new ambassador is Chen Kun. Did you guess?
Baume & Mercier is associating with the famous Chinese actor, singer and fashion model Chen Kun as its new ambassador to personify the “Life is about moments” campaign.
The cooperation between the Maison Baume & Mercier and the actor Chen Kun also symbolizes the fruit of 10 years of its ongoing establishment in China and the completion of an important stage.
“Choosing a Chinese ambassador and selecting Beijing as worldwide showcase for our brand on the occasion of our 185th anniversary clearly demonstrates our deep-felt attachment and trust in respect to the Chinese market” said Alain Zimmermann, CEO of Baume & Mercier.
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