Milan is the only European stop in the Serpenti Factory, an artistic initiative presented during the year exclusively in specially-selected cities around the world: Shanghai, Seoul, Dubai and Tokyo.
The exhibition will be held at the Dazio di Levante and features extraordinary heritage jewelry and watches, alongside some of the Maison’s High Jewelry creations.
A further reflection of the eclectic nature of the Serpenti symbol, the exhibition includes interpretations of the sign by six artists, both Italian and international: Quayola, Sougwen Chung, Daniel Rozin, Cate M, Fabrizio “Bixio” Braghieri and Filippo Salerni. The last two are from Milan, which is a reminder of Bulgari’s link with the city that is a point of reference in the Italian and international scene for the fashion system, but also for culture and art.
Amongst the guests at the exclusive event there were: Cailee Spaeny, the new ambassador of the Omnia perfume for women, and winner of the Volpi Cup for best actress at the most recent Venice International Film Festival, and friends of the brand such as Olympia of Greece, Anna Cleveland, Turkish actress Serenay Sarikaya, Francesca Michielin, Matilde Gioli, Vittoria Puccini, Cristiana Capotondi and Miriam Leone.
The exhibition “Serpenti: 75 years of Infinite Tales” will run from 11th October to 19th November. Throughout that time students on the Luxury Goods Management master’s course (EMLUX) at the Milan Cattolica University will be available to take visitors through the show.
Bulgari’s work with the two Milanese artists also continues beyond the Serpenti Factory: throughout the exhibition’s run the Bulgari boutique in Via del Gesù 4 will house two Cuori Fragili (“Fragile Hearts” by Bixio), the largest he has ever made, while the Bulgari Hotel in Milan will house the “Aftermath of a Snake Deconstruction” installation from sculptor Filippo Salerni.
