Press release
To break the rules, you must first master them - 40 years ago, Audemars Piguet broke all rules of fine watchmaking when in 1972 it introduced the ground-breaking design of the Royal Oak, the first luxury sports watch in Haute Horlogerie. To celebrate the 40th anniversary of Audemars Piguet's iconic timepiece Royal Oak, the Swiss Manufacture from Le Brassus in the Vallée de Joux has put together a unique, ephemeral exhibition, open to the public. Launched in New York in March, and following its stop in Milan in April, it continues to Paris at the Palais de Tokyo for a short five days only from June 6th to the 10th.
Using design, photography, sound and film from three unequivocally 21st century artists, Sebastien Leon Agneessens, Quayola and Dan Holdsworth, the Manufacture has curated an exhibition of 100 exceptional timepieces set against the backdrop of a stage that underscores Audemars Piguet's origins, mastery and artistry. These rare watches, from the very first Royal Oak in 1972 to the latest models, will be revealed in an exhibition showcasing the brand's ability to innovate and create. Visitors will also have the opportunity to visit a watchmaker's area including a brocading dial machine where they can closely observe the artistry of Audemars Piguet's craftsmen.
Inaugural party of the exhibition
After Paris, the exhibition will travel to Beijing (August), Singapore (October) and end in Dubai (December).
Exhibition : ROYAL OAK 40 YEARS : From Avant-Garde to Icon
Dates : From Wednesday 6 to Sunday 10 June 2012
Venue: Palais de Tokyo
13 Avenue du Président Wilson
Paris 75116
Free admission – open to the public
http://www.audemarspiguet.com/ro40y
