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Baselworld - Breitling leaves...

Baselworld Breitling leaves...

...but Rolex and Tudor expand their presence at Baselworld.

While Breitling will be relying solely on the summits that already featured at this year's Baselworld for its communication and marketing in 2020, Rolex and its sister brand Tudor will be both extending their presence at the show next year. Tudor will have its own stand in Hall 1.0 at the next edition and Rolex will expand its stand accordingly to include the previous Tudor area.

“This is a strong demonstration of confidence in the successful future of Baselworld and gives us a boost for the tasks ahead,” says Michel Loris-Melikoff, Managing Director of Baselworld. “Our strategy has met with very strong approval from exhibitors, the media and visitors. We will drive change forward with great energy and passion.”

Georges Kern, CEO of Breitling, said that Baselworld 2019 was a very successful show for the brand. “Nevertheless, we decided to focus on our global Summit format in 2020 and the subsequent local roadshows. The decisive factor is first and foremost the new Baselworld date at the end of April, which cannot be reconciled with our planning.” 

“The path Breitling is taking to present the brand as an experience is perfectly in line with our strategy of transforming Baselworld into an experience platform,” said Mr Loris-Melikoff. “That’s why we jointly strove to integrate the Summit into Baselworld. In the end, no agreement was reached because the end of April date set for Baselworld 2020 – from 30 April to 5 May – was too late for Breitling.”

Lecture 1 Comment(s)

15 April 2019
Dave Lewis
It’s great to see georges kern taKing the initiative and bringing his worLd class timepieces by breitling to the rest Of the world. Basel is Now for watch brands trying to pLay catch-up.

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