de Grisogono announces the staging of an exclusive jewellery and watches exhibition in lieu of attending Baselworld. The private exhibition, which will be held in the setting of the Royal Suite at the Four Seasons Hotel in Geneva, will run from January 13th to 18th, 2019.
Having participated in Baselworld for 18 years, de Grisogono has decided that now is the moment to refocus its energy and investments by supporting fully the ongoing development of the Maison and its wholesale business in a more independent manner.
de Grisogono is making this change to reflect the evolving global retail footprint and communication channels. In this way, de Grisogono will be reinventing its approach and incorporating new perspectives on an ongoing basis.
“Baselworld has played a fundamental role in growing our wholesale business over the last 18 years,” commented Gianluca Maina, Chief Marketing Officer of de Grisogono. “We are now looking to build the future of the brand, along with our strategic wholesale partners. A private stand-alone exhibition illustrates this change and will allow us to bring an innovative approach to this important unveiling moment. We look forward to presenting a significant number of new collections, ranging from fine jewellery to timepieces. Attention will also be paid to daywear jewellery.”
