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Geneva Watch Days
Editorial - The Sun Continues to Shine on Geneva Watch Days

Editorial The Sun Continues to Shine on Geneva Watch Days

It is official, Geneva Watch Days will be back from August 29th to September 1st

All of us at WorldTempus are thrilled to discover that Geneva Watch Days is back on. This summer event has quickly become one of our favourite moments on the horological calendar. Watch fairs are always exciting for us in the watch media as not only can we see a ton of new watches, but we also get the opportunity to catch up with all our industry friends. 

Leading up to the summer, there was some question about which brands would be participating this year as many were able to join the Watches and Wonders fair that took place earlier in the spring, even begging the question of whether Geneva needed a second fair. But the popularity of this event prevails with a long list of participating brands, some of whom were also at Watches and Wonders, attesting their love to this summer format. 

The lineup so far is as follows: Bulgari, Breitling, De Bethune, H. Moser & Cie, MB&F, Ulysse Nardin, Urwerk, Arnold & Son, DOXA, Frederique Constant Group, Greubel Forsey, Maurice Lacroix, Oris, Phillips in association with Bacs & Russo, Reuge, Corum, Bianchet, Czapek, Louis Erard, Beauregard, Byrne, Hautlence, HYT, Krayon, Claude Meylan, Singer, and Trilobe.

For this 2022 edition, there will be the usual stands and exhibition, along with panel discussions, exhibitions, and watchmaking presentations for both industry professionals and the general public. At night, registered guests will also have a chance to celebrate together with brands under the Pavilion that offers a stunning view on the famous Jet d’Eau Fountain.

At WorldTempus, it is full steam ahead in terms of planning, with our whole team booking appointments to see the 25+ brands. We will be bringing you all the watch news on our various platforms during the week, as usual. But we have something new to share with you too. During this 2022 edition of the fair, we will be creating a daily Geneva Watch Days TV Show, with all our journalists reporting from the various hotels and boutiques, so you can literally join us on our adventures as we travel around the event. In addition to WorldTempus, our publishing house GMT Publishing (including GMT magazines and our enthusiasts' club the Fine Watch Club), will also be present, bringing the number of people covering the show to 12, all working together for your enjoyment!

It is funny when you think that just a couple of years ago many people were announcing the death of the watch fair as something that had run its course. Luckily, the doomsayers were wrong and the watch fair is alive and kicking. 

Stay tuned for some entertaining new coverage of Geneva Watch Days on WorldTempus.com. We can’t wait to have you along for the ride. 

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