From 16 to 20 November, 2023, the FHH will return to Dubai Watch Week’s now sixth and largest edition yet, held at The Gate, Dubai International Financial Centre (DIFC).
Having become one of the essential happenings on the global watchmaking calendar since 2015, Dubai Watch Week 2023 promises a packed programme, with over 60 watch brands participating alongside convergent industries such as the design, automotive, and art worlds.
The fair’s greater mission echoes that of the Fondation Haute Horlogerie: to contribute to watchmaking culture’s international proliferation. It was therefore only natural that the FHH be called upon to put together a new exhibition of connected art through twelve exclusive works, under the aegis of its Watches & Culture pillar, for this important occasion.
Exhibited throughout the fair, these illustrations were created especially for twelve of the FHH’s partner brands present during the fair, featuring key details of their iconic timepieces reinterpreted as an artistic abstraction. Watch aficionados will undoubtedly recognise icons from Audemars Piguet, Bovet, Breitling, Chopard, Girard-Perregaux, Greubel Forsey, H.Moser & Cie, MB&F, Ressence, TAG Heuer, Ulysse Nardin or Van Cleef & Arpels – although some will be trickier to spot than others!
For visitors to the fair, their journey into this unique experience begins by scanning the installation QR codes found alongside each artwork onsite. An animation will then appear, immersing viewers into that brand’s universe - if only briefly through their mobile phones. This makes for a potent mix of educational yet entertaining content, which visitors can use to inform their answers in the subsequent Dubai Watch Week quiz, for the chance to win prizes.
When speaking about the project, Aurélie Streit, Vice President of the Fondation Haute Horlogerie said: “Part of the FHH’s vision includes our particular brand of edutainment, seen for example in some of our well-known activations. This concept has been extended, most notably through the FHH’s increased presence at numerous events on the international watchmaking calendar.”
Hot on the heels of the FHH’s Forum 2023, Pascal Ravessoud, Vice President of the Fondation Haute Horlogerie will also once again participate in a panel entitled “Spare Me: is aftersales an after-thought?” during Dubai Watch Week’s own Horology Forum. Taking place on the final day of events, it promises to be a riveting discussion, with a roster of renowned industry figures.
For more information on these activities and the wider Dubai Watch Week programme, or to book media appointments with an FHH spokesperson during the fair, please visit https://www.dubaiwatchweek.com/
