Press release
To tweet or not to tweet? Since Twitter has established its role in speeding up the spread of information and as an engine for social movements such as the Arab revolutions, this question no longer arises in the field of information and the media.
The refined world of high-end watchmaking still keeps its distance from this social network where users are given free rein to share information and exercise their full freedom of expression. Always ahead of their time, the Baume & Mercier watchmaking house and the Worldtempus information site are getting the ball rolling by creating a user-friendly website where the public can follow all the latest news from the blogosphere, live from the SIHH 2012.
The site www.bm.sihh12.com, which will be accessible starting 14 January, will allow visitors to follow all the SIHH-themed conversations posted on Twitter by bloggers from around the world, with just one click. This Twitter feed collects all the content related to the SIHH and the various brands exhibiting at Palexpo thanks to the different hashtags (#) used for the occasion. Of course, a mobile version of the site will also be automatically available.
By ignoring the protectionism that characterises communication in the watchmaking industry and embracing the concept of sharing that is key to Twitter, Baume & Mercier and Worldtempus, in a truly innovative move, have opened up this platform to the other brands present at the SIHH. This is in the best interest not only of the public, but also of the watchmaking journalists and bloggers on the ground, for whom www.bm.sihh12.com is designed to serve as a source of live information, an open communication network and a fantastic way to boost visibility for their different articles or posts.
Several journalists and the editorial team of Worldtempus, assisted on this occasion by Mark Schmid, watchmaker and moderator of the Independents forum on Revolution-Online, will tweet throughout the week at the SIHH with the help of text, photos and videos, thereby providing access to the extremely privileged corridors of the SIHH. But it is quite possible that bloggers themselves will find plenty of things to share on this site, which has been designed especially for them. Some special events to be watched closely include the inauguration of the Salon (Monday 16 January), the Baume & Mercier press conferences (from 16 to 18 January, depending on the markets) or the farewell cocktail with all the high society of the watchmaking world (Thursday 19 January).
About Worldtempus
www.worldtempus.com is THE international reference in online watchmaking information. As a partner of the most prestigious companies in the industry, Worldtempus presents the brands, their latest news and their products in French, English, Chinese and Italian.
Today Worldtempus is THE primary resource for all lovers of watchmaking (amateurs and professionals alike) seeking comprehensive, reliable and objective information.
A pioneer in the online world of watchmaking, Worldtempus continues to be a forerunner in terms of promoting and distributing information on the watch industry by participating in this project.
Worldtempus is a website of the Edipresse Group, active in the Luxury and Watchmaking industry in several languages through its publications GMT, Tatler and Revolution.
About Baume & Mercier
Founded in 1830, Baume & Mercier is one of the oldest Swiss watchmaking houses. Throughout its emblematic history, its watches have never ceased to embody an ideal of accessible excellence and luxury, to be worn on a daily basis. Today it offers four flagship collections: Linea (classic and feminine), Capeland (with elegant and sporty lines for men), the timeless Hampton collection (for men and women), and Classima (perfect for any occasion), to which several new models were added in 2011. Today a new chapter is being written in the history of Baume & Mercier. The new world of the brand is embodied in the theme Seaside Living in the Hamptons, perfectly suited to its true values: sharing, authenticity, elegance and relaxation. The Hamptons were the inspiration for the new slogan of Baume & Mercier: Life is about moments. Certain celebrations are universal and deserve to be sealed with strong symbols that serve as reminders of happy memories. Therefore, Baume & Mercier has dedicated itself to preserving moments of happiness, such as anniversaries, births, Mother's or Father's Day, weddings, or graduation ceremonies.
As one of the first companies to join Twitter, Baume & Mercier has a large community of devoted fans and followers. So it is only natural that the brand would develop advanced tools for sharing information with them.
For more information:
www.bm.sihh12.com
www.worldtempus.com
http://www.facebook.com/pages/Worldtempus/58607267805
http://twitter.com/worldtempus
www.facebook.com/BaumeEtMercier
twitter.com/baumeetmercier
http://www.youtube.com/user/baumeetmercier
www.baume-et-mercier.com
http://hampton.baume-et-mercier.com
