Press release
The amount of videos viewed on the web has exploded over the past few years thanks to video sharing platforms such as YouTube, Dailymotion and Vimeo. This trend has been reinforced further by the public's passion for social media, where users are free to share their favourite content with their network of friends.
As a continuation of this trend, Worldtempus and TheWATCHES.tv will soon allow the public to discover the brands of the SIHH.
These two sites, which are a key reference in terms of watchmaking information and a leader in the distribution of watchmaking videos, respectively, rely on the experience of MADinSWITZERLAND, a Geneva-based video production company specialised in watchmaking, to create high-definition videos that meet the quality requirements of the high-end watchmaking industry. And since there is no point in producing high-quality content if it is not distributed widely, Worldtempus and TheWATCHES.tv will make these films available to a total worldwide audience of more than 500,000 visitors per month.
In order to increase viewership even further, the films distributed by Worldtempus and TheWATCHES.tv as part of this operation will also be shared on various partner watchmaking sites as well as online video sharing platforms. They will also benefit from high visibility on Facebook, Twitter and LinkedIn, for worldwide success.
This year, two brands from the Richemont Group will take advantage of the opportunity to ensure maximum visibility of their brands online and on social networks. Van Cleef & Arpels, the famous Parisian brand, will introduce its new “Poetic Complication” timepiece starting on the evening of Monday 16 January. Next, the Geneva-based watchmaker Roger Dubuis will marvel us with his new collections starting Thursday evening.
Worldtempus is THE international reference in online watchmaking information. As a partner of the most prestigious companies in the industry, Worldtempus presents the brands, their latest news and their products in French, English, Chinese and Italian.
Today Worldtempus is THE primary resource for all lovers of watchmaking (amateurs and professionals alike) seeking comprehensive, reliable and objective information.
A pioneer in the online world of watchmaking since 2001, Worldtempus continues to be a forerunner in terms of promoting and distributing information on the watch industry by participating in this project.
www.worldtempus.com and www.worldtempus.cn are two websites of the Edipresse Group, active in the luxury and watchmaking industries in several languages through the magazines GMT, Tatler and Revolution and the website worldtempus.com, worldtempus.cn and asiatatler.com.
MADinSWITZERLAND, an independent company created in Geneva by Marc André Deschoux and his associates, is an expert in the production and distribution of high-quality video content for watchmaking brands and certain watchmaking institutions. MADinSWITZERLAND is the publisher of the websites TheWATCHES.tv, a new publishing channel aimed at maximising the visibility of its journalistic content and that of its partner brands, TheTimeTV.com and Horlogerie.com, three leading sites in the field of online video distribution.
For more information
www.worldtempus.com
www.worldtempus.cn
www.thewatches.tv
www.thetimetv.com
www.horlogerie.com
