The timepiece manufacturer Eterna has become the official partner of Hamburger Sportverein [HSV] with immediate effect. The Swiss timepiece manufacturer will be installing the new HSV Bundesligauhr [German premier league] clock, which is one-of-a-kind in Germany. As we've become accustomed to seeing, it will show the years, days, minutes and seconds of the club's Bundesliga membership. The old HSV Bundesliga clock failed in November 2012 and could no longer be repaired. In addition to promot-ing the new clock, the contract, which has been concluded for two and a half years, also includes the company logo being shown on partner and sponsor boards in the VIP entrance areas, involvement in club pub-lications and on the hsv.de website, and promotions such as PR activities with the players. The partnership was arranged by SPORTFIVE.
HSV supporters. DR
With Eterna as its clock partner, HSV is returning to its Bundesliga roots - back at the old Am Rothenbaum stadium, the match time was measured using an Eterna clock. According to David Vallata, Vice President, speaking on behalf of Eterna: “We feel very closely linked to Hamburg SV as a result of our shared past. After the old stadium clock failed, we felt more or less obliged to step in. We're very proud to be installing the new Bundesliga clock and hope that it will continue to show HSV belonging to the league for the next 50 years. In addition, the Hamburg club is a perfect platform for Eterna to promote its brand in a credible and high-quality manner”.
Joachim Hilke, Marketing and Communication Director, speaking on behalf of HSV, added: “The Bundesliga clock is simply part of HSV. I'm convinced that the new clock will be a more than adequate replacement for the old stadium clock that's been so missed by the club and by the fans. It's all the better that with Eterna as both our new and former clock partner, a piece of HSV history can be renewed and we can welcome an important partner to our team.”
Rouven Kasper, Hamburger SPORTFIVE-Team Senior Director: “Eterna and the HSV are a perfect fit. Our historical connection has allowed us to carry out creative and extensive co-operation activities together. These activities connect HSV and Eterna with each other in a credible manner, and at the same time, give one of the oldest Swiss timepiece manufacturers the opportunity to showcase itself in a high-quality manner in the emotional HSV setting.
Eterna is also partner of Southampton FC. Click here to watch the "Precision Challenge" video.
